For more than 20 years, Gemologist and Goldsmith Russ Erbert has dedicated himself to providing customers with fine, quality jewelry and personal, professional service. Russ’ is nestled in a comfortable small town atmosphere yet offers a big city selection of diamond, gold and colored gemstone rings, earrings, pendants, bracelets and more at a fraction of the big city cost.
While the above is of utmost truth and sincerity, it’s pretty typical of blanket advertising generalities you’d expect to find on any retail web site. What you may not expect is the fact that Russ’ is basically a mom and pop operation -- not like American Gothic mom and pop, more like hip, fun, “raising a son, two dogs and enjoying being close to family in a kind, caring small town” mom and pop. Russ is a native of Norton and wife Kathy has been in the picture for 20 plus years. They’re not going anywhere – and that alone is enough to understand the success of the store itself.
So, please, take a moment and browse around the site and have a look at just a sample of what Russ’ has to offer…without the overhead of bigger retail jewelry stores, Russ’ competitive prices may surprise you.
Business here is still done on a handshake and a promise.
Contact Us
101 W. Main, Norton, KS 67654
785.877.2634
russerbert@ruraltel.net